Look! Up in the sky, it’s a bird, it’s a plane, it’s the Good Year Blimp!
It’s perhaps the largest, most recognizable marketing machine there is and I see it frequently. Today’s vlog is about that amazing machine and the fact that I really, really, really, want to go for a ride in one. Anyone from Good Year listening?
Video Transcript:
Perhaps there is no greater sense of “awe” than seeing a blimp gracefully glide through the sky on a sunny day. Down here in south Florida, it’s a pretty common occurrence with Goodyear’s Spirit of Innovation, or N2A, based in Pompano.
On any given day a beach go-er can see this remarkable airship making it’s way long the coast spreading the goodwill that the Goodyear Tire & Rubber Company has been doing for the past 100 years.
Goodyear has three of these ships in the sky and is perhaps the most recognized marketing tool in the history of advertising. After all, who hasn’t heard of the Good Year Blimp?
We’ve all heard and seen the dramatic footage when the Hindenburg crashed many, many years ago and occasionally you’ll see the Met Life blimp with Snoopy on the side, but none is more recognizable than airships of Good Year.
As a marketing and advertising guy, I have to question the return on investment the fleet provides to Good Year. It has to be substantial and based a lot around brand recognition. Besides it’s publicity flights around the country, the airships are used for aerial views of sporting events around the world. Whether Good Year makes money off those or not is unknown.
One thing that is known about these helium filled vessels is their power to inspire, to make one look towards the sky and to marvel into their ability to make anyone wish they could be in that gondola enjoying a birds-eye-view of the world just a thousand feet below.