It was snack time on my US Airways flight from Philadelphia to Fort Lauderdale today and I got a little excited as the basket made its round in the first class cabin, for I spied something new. To hell with the sea salt and cracked pepper potato chips (they’re ghastly), be banished Biscoff and help me in welcoming the latest confectionary – whole wheat fig bars.
I know figs may conjure up some bad memories, but I always liked Fig Newtons. Figs are pretty much the ugly fruit in the orchard, but they still deserve some respect.
As I bit into the fig bar, I started reading the package. The bakery that makes them has a website – naturesbakery.com – but apparently they haven’t embraced the concept of branded email yet, as the package displays an email address with an sbcglobal.net email address.
Bad marketing. Good fig bars.
The next package I laid my eyes on was for a package of “Cranberry Nut Mix.” As one would expect, this savory snack contains what else – cranberries and nuts. A quick look at the ingredients confirms that along with an unexpected warning – “Produced in a facility that processes peanuts and other nuts.”
I guess that’s good news for nut lovers and I’m sure it’s better than having nuts processed in a facility that processes sewage and other waste water. The nut warning is meant to alert those with peanut allergies not to eat the product, but I don’t think anyone with the allergy would be willingly reaching for a bag of nuts.
Next time you have way too much time on your hands, go grab some products that you have laying around the house and take a look at the packaging. You may find something on that box of cereal that may make you chuckle or say, “are these people nuts?”
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