Their owners love them. Celebrities are seen trekking around the globe with them. They offer unconditional love in a tea-cup size package. And now they have their own “bow-tique” at MyLittleK9.com.
Realizing that small dog owners don’t want to search through products designed for large breeds just to find the right sized toy, Neeps Inc., has launched its 14th e-commerce store, MyLittleK9.com.
“Pet product manufacturers see the popularity of the small breeds and are coming out with more unique and functional items tailored for both pet and owner” commented Scott Sanfilippo, President of Neeps Inc. “Many people take these pint-size companions with them wherever they go, so we have products like strollers, car seats and backpack style carriers that enhance the bond these little dogs have with their owners.”
As part of it’s 2006 web initiative, Neeps Inc. is launching 25 to 30 new e-commerce stores this year, most of which will focus on a specific category or niche. MyLittleK9.com is targeted towards the new puppy owner as well as those who own breeds such the Chihuahua, Jack Russell, Dachshund, and similar toy and small breeds.
Neeps first property, TheFerretStore.com, was launched in 1994. Other web properties include: ActiveK9.com, PetCareCentral.com, RabbitCentral.com, CritterStore.com, AnimalCages.com, QualityDogTreats.com, HealthyPetStore.com, TheKittyStore.com, MyFreeHamster.com, FerretMart.com, BuyDingo.com and NeepsWholesale.com. Each property is run by a brand manager and order processing and fulfillment is done in-house at the company’s Wilkes-Barre, PA distribution and customer service center.