Solid Cactus®, an award-winning web design company and total
e-commerce solutions provider, announces that Feed Perfect™, has generated an 8030% Return on Ad Spend (ROAS) since it was introduced in February, 2007. Feed Perfect is original proprietary software which monitors and manages the Comparison Shopping Engine (CSE) advertising campaigns of e-commerce web sites. Solid Cactus Feed Perfect clients have spent $2.84 million with various CSE’s and have generated $231.16 million in total sales from those CSE’s.
“These are unheard of numbers in the industry,” said Scott Sanfilippo, Solid Cactus President and Chief Operating Officer. “We developed Feed Perfect to give e-commerce operators better feedback about how their products are performing on CSE’s. Clients can now monitor individual products and cancel the ones which don’t sell. We designed Feed Perfect to help our e-commerce clients. We are just thrilled with how well it has performed.”
Solid Cactus client FMA Solutions, which sells high-end in-ear earphones and microphones, noted the ease and economy of operating Feed Perfect. “It’s very simple. We can manage it ourselves with little computer ability,” said FMA’s Flavio Teixiera. “We don’t have to hire someone to run it for us. With other similar products, either they were complicated, had higher fixed costs, or the provider wanted a revenue share.”
ROAS is determined by subtracting fees paid from sales generated and then dividing by fees paid to CSE’s. Feed Perfect was in development for 18 months at Solid Cactus and was funded in part by Ben Franklin Technology Partners of PA.
For more information on Feed Perfect, visit https://www.feedperfect.com.