From the Editor – June 2008 eBiz Insider magazine. Download the complete issue as a PDF by clicking here.
This issue of eBiz Insider comes on the heels of our fourth successful Solid Cactus Boot Camp. We have now had three here at headquarters and one “at sea” on a cruise last summer. As with a fine wine, these Boot Camps have definitely improved with age. I don’t want to sound like I’m tooting my own horn, but these events are tremendous sources of information. E-commerce store owners can leave Boot Camp and immediately implement what they have learned into their own businesses to boost their bottom line. In other words, we don’t dwell on hypothetical notions at Boot Camp. We deal in real world advice for e-commerce operators.
Donna Talarico does an excellent job “reviewing” Boot Camp in this issue, but words on paper don’t do the event justice. You have to be here to really experience Boot Camp. We combine high-tech teaching with “high touch” interaction with Solid Cactus e-commerce experts. “Campers” are essentially outnumbered by Solid Cactus staff; there is no better way to get the attention you want and need. Beyond that, you have to feel the passion the attendees have for their businesses. You have to feel the excitement as they learn new ways to increase conversions. You have to feel the motivation they have to be successful entrepreneurs.
That “feel” is what Boot Camp is all about, but there are some educational sessions thrown in there as well! I’m always sitting in on them to increase my own knowledge of e-commerce. After all, technology and the way the web works are always changing and as a good e-commerce citizen, I need to stay on top of things! I still may not be 100% sold on having my own blog (after all who wants to read MY opinions on things..?), but I know that blogs are an important part of your overall search marketing strategy. I may think all commercial e-mail is spam, but I know there are consumers who buy from these mass offerings and they buy a LOT. These are the types of things you learn about at Boot Camp and that can ultimately help you earn more money. So when we send you that e-mail (ugh) announcing our next Boot Camp, don’t hesitate to sign up!
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Have you taken a moment to visit the new eBiz Insider website? No? Well, come on in, the water is fine! Our new site launched a few weeks ago and is quickly becoming a hot-spot for e-commerce store owners around the world. Not only can you read all the current and past eBiz Insider articles, you can also take part in lively conversations in our forums. It’s not Boot Camp, but it’s as close as you’ll get until we host our next one. Don’t wait any longer. It’s fun, it’s free and it’s only online at ebizinsider.com. See you there soon!
