From the Editor – March / April 2010 eBiz Insider magazine. Download the complete issue as a PDF by clicking here.
Ah, spring! That time of year when an eCommerce store owner’s thoughts turn to a store redesign. It is, after all, only six months until the start of the holiday shopping season and you want your website to be ready.
Typically, a store should be redesigned every 18 months. However, frequent site updates such as new features, refreshed graphical elements, and seasonal areas.
should be updated continually. A store that doesn’t get refreshed, doesn’t get business.
If you’re considering a new look for your store or are considering adding some new functionality to increase conversions, we’re here to help. Our award-winning design team is known for creating stores that sell, without the added clutter or distractions I see in so many stores today. An easy-to-view and easy-to-navigate store is important and we’ve been building them since 2001, so give us a call when you’re ready to take your store to the next level.
If a redesign isn’t in the budget, perhaps some simple yet cost-effective changes are. We offer a professional site review service where experts from each department – store programming, design, Internet marketing and customer service – “deconstruct” your site and present a comprehensive report with our recommendations. You may already have a killer design, but there’s always room for improvement. Putting a second (or third, or fourth…) set of expert eyes on it may uncover areas that can lead to increased conversions.
Spring also signals our first eCommerce Boot Camp of the year and it’s just a few weeks away. Dozens of eCommerce store owners from around the country are converging on Solid Cactus’ headquarters in Shavertown, Pennsylvania for three days, April 28th – 30th. If you haven’t made your reservation yet, check out our website at https://bootcamp.solidcactus.com for availability. (As of press time, there are a few seats left.)
This time around, we’re pleased to present several new sessions including a first-ever pay-per-click deconstruction session, one on basic RTML, several on Internet
marketing and, of course, our ever-popular live site deconstruction session. During Boot Camp, we’ll also introduce several new features for the Yahoo! Store platform, which attendees will have the first crack at having installed — BEFORE they even leave Boot Camp! The rest of you will just have to wait until I officially announce
them during a new products webinar in early May.
Finally, we just wrapped up the latest release of our flagship product, Solid Cactus eCommerce, a next-generation shopping cart with advanced marketing features
such as built-in email marketing with autoresponders, social media integration, affiliate program management and more. If you’re thinking about opening an additional store, why not give our platform a whirl? It only takes a few minutes to open a store using one of our predesigned templates and a 30-day trial is only $3.95. Check out all our shopping cart has to offer at https://ecommerce.solidcactus.com .
