Author: Scott Sanfilippo

As web surfers, how many times a day do you click over to your favorite search engine and type in a question to find the answer to something you’re looking for? I pondered that for a moment after having one of those moments when I asked myself philosophically, “what did… Read More "“What Did We Do Before Google?” Or, “Thoughts on SEO and PR Firms.”"

Every now and then I run into that one person who manages to push me over the limit of mental stability. Usually it’s a friend who is keen enough to know what strikes a nerve, and like a sadistic dentist, digs at the root until I politely tell him or… Read More "“The Potential Customer.” Or, “Why Customer Service Takes a Special Breed.”"

“At least they’re waiting until after Christmas.” I had to clean up that sentence a little bit after a fellow eCommerce store owner forwarded me the email he received from UPS last week letting him know that starting December 29, 2014 the shipping company would be using a dimensional weight… Read More "“Another Reason to Love UPS and FedEx.” Or, “eCommerce Store Owners, December 29, 2014 is Coming Soon!”"

Every now and then I get a little nosey and listen in on stranger’s conversations. Usually it’s just an unintentional bit or two of the juicy stuff. There was the time a couple next to me at dinner were breaking up because he had an “uncontrollable urge” to do the… Read More "“You Can’t Teach an Old Dog New Tricks.” Or, “Take Time to Celebrate Success.”"

As I was scrolling through my Facebook newsfeed yesterday, one of those “suggested app” ads came up for a company called Jack Threads which bills itself as a “members only online shopping club serving up the freshest brands in street, skate, surf and contemporary fashion daily, all at up to… Read More "“Cool Shoes Jack Threads.” Or, “Bait and Switch? You be the Judge.”"

Here’s a shout out to all my eCommerce friends in Pennsylvania, New York and New Jersey. Google is holding a nationwide Google Parenters Connect event next Wednesday, May 21st. Internet marketing agencies around the country are inviting customers to their location to watch a live webstream where Google experts will… Read More "“An Invitation to Connect with Solid Cactus and Google.” Or, “There’s a Lot of Musts in Here.”"

While walking through the building where my office is at earlier today, I stopped to talk with a manager from another company. As we discussed how great the weather has been, my tan and whether or not I’m going to be around for the 4th of July, an older lady… Read More "“Never Trust a Man Wearing a Suit.” Or, “Radio Sales People, Motivational Speakers & Bankers.”"

I’ve said time and time again, I’m not a huge fan of television. Each month when I make my $350 donation to Comcast, I wonder why the hell I’m paying for a couple hundred channels I never watch. I’d be content if the only one I received was Turner Classic… Read More "“The Honey Boo Boo Camo Ring Story.” Or, “An eCommerce Store’s Reality TV Debut.”"

Indulge me for a moment while I turn the lights off, pretend it’s ten o-clock at night and I’m just opening for business. The neon sign in the window that screams “Psychic” is lit and my “Tarot Card Reading $5” sandwich board is planted out front for passers-by to see.… Read More "“Playing the Psychic.” Or, “A Must-See Webinar on SEO is in Your Future.”"

I tend to think of myself as being a little strange. But then again, we all have our little oddities that make us unique individuals in a world where we all just try to fit in and get along. Last night I was sitting at a bar with one of… Read More "“The Cilantro Allergy.” Or, “Idiosyncrasies that Make Us Unique.”"