This past week I was up in northeast Pennsylvania in a quest to experience winter one last time before the arrival of spring. As I crawled out of bed and into a warm shower Sunday morning, I realized that a trip to the store was in order because I was… Read More "“The Case of the Misleading Shelf Tag.” Or, “A Sour Deal on Great Yogurt.”"
Author: Scott Sanfilippo
“Social Media and the eCommerce Store.” Or, “How to Take Advantage of Free Advertising.”
As eCommerce store owners are looking for ways to increase their sales in 2013, many are venturing beyond traditional pay-per-click advertising for the first time and exploring different avenues of promotion. One of the most common questions I’ve been asked lately is, “What social media platform should I concentrate my… Read More "“Social Media and the eCommerce Store.” Or, “How to Take Advantage of Free Advertising.”"
“Is It Time for an eCommerce Store Redesign?” Or, “Those $3 Batteries Cost Me $20.”
As we embark on wrapping up the first quarter of the new year, many eCommerce store owners are getting ready to start concentrating on getting their webstore ready for the holiday season. Yes, believe it or not, now is the time to start prepping. Traditionally, this is the time when… Read More "“Is It Time for an eCommerce Store Redesign?” Or, “Those $3 Batteries Cost Me $20.”"
“Tipping the Valet.” Or, “What’s With the $2 Bills?”
There’s something to be said about being able to pull up to the front door of the grocery store, get out and let someone else park the car. Here in south Florida, we have valet parking for just about everything. Grocery stores, restaurants, medical offices, golf courses, clubs, even the… Read More "“Tipping the Valet.” Or, “What’s With the $2 Bills?”"
“Go Daddy! Go Daddy!” Or, “The Super Bowl Kiss That Stirred Up a Ruckus.”
How many times have you been asked, “What was your favorite Super Bowl commercial?” If you’re like me and find football as interesting as the reproductive cycle of the Latvian Slip Worm, you probably missed several minutes of ad-budget busting craziness and wasteful spending. However, fear not. Take a few… Read More "“Go Daddy! Go Daddy!” Or, “The Super Bowl Kiss That Stirred Up a Ruckus.”"
“Oh Happy Day!” Or, “Time to Pass the Credit Card Checkout Fees on to Customers.”
The day eCommerce and bricks-and-mortar store owners have been waiting for has finally arrived! The day we can finally pass along the cost to accept a Visa or MasterCard to the consumer is here. We can thank a legal settlement between credit card issuers and merchants for giving us the… Read More "“Oh Happy Day!” Or, “Time to Pass the Credit Card Checkout Fees on to Customers.”"
“Accidents, Eating Dirt & Rusty Nails.” Or, “Toughen Up Kiddo, It’s Rough Out There!”
I had my share of accidents growing up. There was the time I was riding my Schwinn home from my after school job and didn’t notice the storm drain in the road that propelled me ass over tin cups when the front tire hit it. End result was a chipped… Read More "“Accidents, Eating Dirt & Rusty Nails.” Or, “Toughen Up Kiddo, It’s Rough Out There!”"
“It’s the Only Way to Travel.” Or, “A Day in the Life of a Frequent Flyer.”
Once upon a time, in the not so distant past, flying the friendly skies was an enjoyable experience. People would dress up for the occasion, champagne would be served in-flight, seats were large and comfortable and only those who could afford the privilege of “jetting” boarded planes flown by venerable… Read More "“It’s the Only Way to Travel.” Or, “A Day in the Life of a Frequent Flyer.”"
“The Customer is Always Right.” Or, “A Look at Policies that Can Hurt Your Business.”
I follow several eCommerce forums where online store owners gather, shoot the breeze, complain about customers, share experiences and offer advice. I enjoy reading about what other store owners are doing to enhance their online business but I often find myself wondering how some of these business owners stay in… Read More "“The Customer is Always Right.” Or, “A Look at Policies that Can Hurt Your Business.”"
“Reminiscing.” Or, “eCommerce Then -vs- eCommerce Now.”
When I launched my first eCommerce store in 1994, there weren’t too many web design shops you could ring up and have them build you a website. To my knowledge, there wasn’t any computer program you could load on your PC running Windows 3.1 that would built it for you… Read More "“Reminiscing.” Or, “eCommerce Then -vs- eCommerce Now.”"