Customers are taking their experiences online and sharing them with the world, and online review sites like Citysearch, Yelp and TripAdvisor are making it much easier for them to do. Every business wants their page on these sites to be filled with positive reviews, but the only way that this… Read More "4 Ways to Earn Positive Reviews"
Author: Scott Sanfilippo
“Hip! Hip! Horray! Customer Service Week Starts Today!” Or, “How to Provide Great Service All Year.”
It’s Customer Service Week. The one week a year where businesses feed their customer service reps endless amounts of candy, load them up with cheap tchotchkes bearing the company logo and reminding them there is no “I” in “team.” Now don’t get me wrong, I have nothing against rewarding team members… Read More "“Hip! Hip! Horray! Customer Service Week Starts Today!” Or, “How to Provide Great Service All Year.”"
“Has Your eCommerce Store Gone Mobile Yet?” Or, “Don’t Leave Me A Message. Please.”
I hate the phone. Chances are if you call me, you’re going to get voice mail. Don’t take it personally, I just find the phone to be an annoyance. I hate voicemail. If you leave me a message on voice mail, I’m not going to listen to it either. That’s… Read More "“Has Your eCommerce Store Gone Mobile Yet?” Or, “Don’t Leave Me A Message. Please.”"
“A Lesson in Reality.” Or, “Living Life in the Minority.”
I was sitting at the bar enjoying a bowl of chili and a Gin Ricky at one of my favorite watering holes, Taboo in Palm Beach, when the topic of conversation turned to television. “My husband can’t stand the fact that I’m addicted to reality TV.” She was looking for… Read More "“A Lesson in Reality.” Or, “Living Life in the Minority.”"
“Using Promotions to Drive eCommerce Store Sales.” Or, “Here’s $300. Kick Your Sales Up a Notch With It.”
Everyone loves a deal. Whether it be free shipping, BOGO, a percentage off or a free copy of the Kama Sutra with any order over $100, deals are a major influence in a shopper’s decision to hit the “checkout” button. For me, the one that provides the ultimate stimulation, is… Read More "“Using Promotions to Drive eCommerce Store Sales.” Or, “Here’s $300. Kick Your Sales Up a Notch With It.”"
“See What Good Customer Service Will Get Ya?” Or, “Congratulations to SafetyGlassesUSA.com!”
I remember my first trip to Michigan. No it wasn’t for the annual Tulip Festival in Holland or to visit Bronner’s Christmas Wonderland in Frankenmuth where since 1945 it’s Christmas every day of the year. I, along with my business partner Joe Palko, were visiting one of our very first… Read More "“See What Good Customer Service Will Get Ya?” Or, “Congratulations to SafetyGlassesUSA.com!”"
“What Happened to Customer Service?” Or, “Give Me a Happy Ending. Please!”
I’m getting really tired of receiving poor customer service. Am I alone in this? I don’t think so. I recently bought a Gucci watch and needed to have additional links put in the band. After speaking with the local jeweler, I was told that since it was a new purchase,… Read More "“What Happened to Customer Service?” Or, “Give Me a Happy Ending. Please!”"
“Thanking Your Customers with Promotional Merchandise.” Or, “Watch the Ruler!”
I’ve always been a big fan or promotional merchandise – as a receiver and a giver. Trade shows would be nothing without promotional merchandise. 99.9% of attendees only go to come back with suitcases filled with coffee mugs, letter openers, fridge magnets, stress balls and other stuff that makes airport… Read More "“Thanking Your Customers with Promotional Merchandise.” Or, “Watch the Ruler!”"
“Jingle All the Way!” Or, “Getting Your eCommerce Store Prepped for the Holidays”
Where has the summer gone? The kids are back in school, the Labor Day weekend is almost upon us and it’s time to start thinking about holiday shopping. If you’re in the eCommerce business, the 4th quarter is the holy grail for most of you, so you’ve got to make… Read More "“Jingle All the Way!” Or, “Getting Your eCommerce Store Prepped for the Holidays”"
“The Internet is Full of What?” Or, “Thanks for the Introduction.”
I was introduced to someone the other night and after the obligatory, unsanitary practice of shaking hands, the older gentleman said, “are you the Internet guy?” “Yes, I am. But unlike Al Gore, I don’t lay claim to inventing it,” I joked. He quipped back, “Are you into that porn… Read More "“The Internet is Full of What?” Or, “Thanks for the Introduction.”"