Author: Scott Sanfilippo

“I wish I could get it up again.” No, it’s not a follow-up to my attempt at the Fifty Shades of Grey and it’s not something that a little blue pill can fix. The “it” that is the subject of today’s post is “sales.” An eCommerce store owner reached out… Read More "“Help Me! My Sales are Falling!” Or, “Tips for Uncovering the Cause of the Rot.”"

I walked into the bedroom, pulled back the sheets and slithered between the silk. As the cool threads caressed my naked body I lay thinking about our relationship and how it changed over the years. When we first hooked up, there was passion. There was love. It was fantastic. I… Read More "“Fifty Shades of eCommerce.” Or, “I’m Too Old to be Writing this Stuff!”"

On the way to my office this morning, I ran into two miscreants who fall into life’s category called “oblivious.” I’m sure you encounter people like this all the time. You know the type, the ones who appear to pay no attention to what’s going on around them but manage… Read More "“Going Through Life With Blinders On, It’s Tough to See.” Or, “Life Requires You to Pay Attention.”"

All I can say is, wow! The response to yesterday’s blog post about the Dirty Girl Mud Run has been astonishing. What started out as a post about an event that drew 8,000 women to run an obstacle course through the mud to raise money and awareness to breast cancer… Read More "“Comments Galore!” Or, “Following Up on the Dirty Girl Mud Run Post.”"

Free enterprise or taking advantage of a cause? I’m trying to answer that question after hearing about the Dirty Girl Mud Run in Scranton last weekend. The Mud Run is a 5K run for women of “all ages and athletic abilities” wrapped in pink with the promise of supporting the… Read More "“Dirty Girl Mud Run Rakes in $560k in Scranton!” Or, “The 2.5%”"

I constantly hear eCommerce store owners complain that their sales are down, their rankings in Google continue to plummet and they’re at wits end. First thing I do is go to their website, choose a few products at random and plop the item’s description into Google. Bingo!  Mystery solved. Their… Read More "“Duplicate Content Kills.” Or, “Some Ways to Help You Cheat Death.”"

An interesting question reached by in-box over the weekend that deserves more than just a quick answer at the bottom of a blog post. It’s a question and a dilemma that many eCommerce store owners grapple with every day: “I manufacture a line of [deleted to protect identity] products that… Read More "“This Product Sucks.” Or, “To Publish or Not to Publish.”"

Supermoon. Sounds like the perfect name for a Chinese Buffet or a micro brew, but it’s not. The term supermoon refers to a full moon (or new moon) which is making its closest approach to our planet which prompts us Earthling’s to see it, and say “ahhhhh!” The people who… Read More "“Supermoon 2012.” Or, “What to Watch Saturday Night.”"

I like to think Amazon.com is my friend. If I go on their website or their mobile app to find an item, even the obscure, it’s usually there. As a consumer, Amazon.com is my friend. I’ve been a member of their Amazon Prime program for years. Pay an annual free… Read More "“The River of Dreams or Nightmares?” Or, “Who Will Win the eCommerce Game?”"

I often laugh when someone asks me to dinner at four in the afternoon. “Are we going for the early bird?” I can’t fathom eating dinner that early in the day, but for the 70 to dead demographic, the magic happens between 4:30 and 6:30pm. When I asked what attracts… Read More "“The Early Bird Special.” Or, “Keep the Jell-O.”"