All I can say is, wow! The response to yesterday’s blog post about the Dirty Girl Mud Run has been astonishing. What started out as a post about an event that drew 8,000 women to run an obstacle course through the mud to raise money and awareness to breast cancer… Read More "“Comments Galore!” Or, “Following Up on the Dirty Girl Mud Run Post.”"
Author: Scott Sanfilippo
“Dirty Girl Mud Run Rakes in $560k in Scranton!” Or, “The 2.5%”
Free enterprise or taking advantage of a cause? I’m trying to answer that question after hearing about the Dirty Girl Mud Run in Scranton last weekend. The Mud Run is a 5K run for women of “all ages and athletic abilities” wrapped in pink with the promise of supporting the… Read More "“Dirty Girl Mud Run Rakes in $560k in Scranton!” Or, “The 2.5%”"
“Duplicate Content Kills.” Or, “Some Ways to Help You Cheat Death.”
I constantly hear eCommerce store owners complain that their sales are down, their rankings in Google continue to plummet and they’re at wits end. First thing I do is go to their website, choose a few products at random and plop the item’s description into Google. Bingo! Mystery solved. Their… Read More "“Duplicate Content Kills.” Or, “Some Ways to Help You Cheat Death.”"
“This Product Sucks.” Or, “To Publish or Not to Publish.”
An interesting question reached by in-box over the weekend that deserves more than just a quick answer at the bottom of a blog post. It’s a question and a dilemma that many eCommerce store owners grapple with every day: “I manufacture a line of [deleted to protect identity] products that… Read More "“This Product Sucks.” Or, “To Publish or Not to Publish.”"
“Supermoon 2012.” Or, “What to Watch Saturday Night.”
Supermoon. Sounds like the perfect name for a Chinese Buffet or a micro brew, but it’s not. The term supermoon refers to a full moon (or new moon) which is making its closest approach to our planet which prompts us Earthling’s to see it, and say “ahhhhh!” The people who… Read More "“Supermoon 2012.” Or, “What to Watch Saturday Night.”"
“The River of Dreams or Nightmares?” Or, “Who Will Win the eCommerce Game?”
I like to think Amazon.com is my friend. If I go on their website or their mobile app to find an item, even the obscure, it’s usually there. As a consumer, Amazon.com is my friend. I’ve been a member of their Amazon Prime program for years. Pay an annual free… Read More "“The River of Dreams or Nightmares?” Or, “Who Will Win the eCommerce Game?”"
“The Early Bird Special.” Or, “Keep the Jell-O.”
I often laugh when someone asks me to dinner at four in the afternoon. “Are we going for the early bird?” I can’t fathom eating dinner that early in the day, but for the 70 to dead demographic, the magic happens between 4:30 and 6:30pm. When I asked what attracts… Read More "“The Early Bird Special.” Or, “Keep the Jell-O.”"
“Social Media Doesn’t Fly in Charlotte.” Or, “A Penny For Your Thoughts? Shut up.”
When you want to compliment the restaurant you ate at last night for their “done-just-right” chicken livers, chances are you’re going to turn to Facebook and post a note on their wall. Same thing is bound to happen when you want to bitch at Greyhound for sitting you next to… Read More "“Social Media Doesn’t Fly in Charlotte.” Or, “A Penny For Your Thoughts? Shut up.”"
“De-Bunking the Discount.” Or, “Close The Curtains Honey, Your Father is Leading A Shady Life.”
An email reached my in-box this morning that sparked my curiosity. “Save 63% off our selection of [deleted].” “Save up to 55% off the entire [deleted] product line.” “[Deleted] entire line is on sale. Save up to 53% off.” These deep discounts prompted me to click through to the site… Read More "“De-Bunking the Discount.” Or, “Close The Curtains Honey, Your Father is Leading A Shady Life.”"
“A Trip to the Bathroom Leads to an Inquisition.” Or, “Those Sewing Kits Are Gold, Jerry! Gold!”
“Can I use your bathroom before I go?” “Sure,” I obliged. “What’s with all the soap and shower gel?” “Um, do you need any?” I asked as I stammered for an answer. “No, and apparently you don’t either.” That quick conversation lasted less than fifteen-seconds, but outed me as a… Read More "“A Trip to the Bathroom Leads to an Inquisition.” Or, “Those Sewing Kits Are Gold, Jerry! Gold!”"