Author: Scott Sanfilippo

With only a few hours left until the holiday shopping season shifts into high gear, I have to ask…. are you ready? No, I mean are you really ready? Here are some things that I thought of that maybe you haven’t in regards to getting your operation ready for the… Read More "“It’s the Final Countdown….Da, Da, Da!” Or, “A Last Minute Holiday eCommerce Check List.”"

What are you doing for your shoppers on Cyber Monday? Please don’t tell me, “I’m not doing anything. Why should I cut into my profit margin when people are going to buy from me anyway.” That is an actual quote from an eCommerce store owner I talked to the other… Read More "“Some eCommerce Store Owners Don’t Get It.” Or, “No Promotions on Cyber Monday.”"

“What do you call a group of lawyers on the bottom of the ocean?” That’s just one of the thousands of jokes that poke fun at the trusted members of the Bar Association. I know it’s not nice to make jokes like that, but come on… there are some groups… Read More "“Roaches On A Plane.” Or, “When Lawyers Go Bad.”"

The bank America loves to hate got another slap in the face, although this time it wasn’t over debit card fees. Shortly after Google announced that businesses could have a Google+ page, which is the equivalent of a Facebook Business Page, some scallywag jumped Bank of America’s claim and created… Read More "“Bank of America’s Blunder.” Or, “Stake Your Claim…. Before Someone Else Does.”"

Is it me or does it seem like Christmas really does start in July? When I worked in radio, we started playing the Christmas music on Thanksgiving day, and then it was only one song an hour. Now radio stations across the country are queuing up “It’s the Most Wonderful… Read More "“Ready, Set, Shop!” Or, “Black Friday, Small Business Saturday, Cyber Monday – Give Me a Break!”"

I do a lot of things on my iPhone, but shopping isn’t one of them. That all changed when the company eCommerce store owners love to hate – Amazon.com – introduced their iPhone and iPad app. Being one of the curious, I installed it, it sat on my phone for… Read More "“What About Mobile Commerce?” Or, “Time to Drink the Kool-Aid.”"

It was snack time on my US Airways flight from Philadelphia to Fort Lauderdale today and I got a little excited as the basket made its round in the first class cabin, for I spied something new. To hell with the sea salt and cracked pepper potato chips (they’re ghastly),… Read More "“Fig Bars and a Sack of Nuts.” Or, “Product Packaging Gaffes.”"

When it comes to ice cream, I’m pretty much a vanilla guy. With or without the beans. I’m not into all the funky flavors that are in a pint of Ben & Jerry’s but occasionally I’ll get a little crazy and have some butter pecan. So, when Suzanne Kelly from… Read More "“Ice Cream, You Scream!” Or, “Utter-ly Delicious!”"

It was a sunny, breezy Sunday afternoon. In fact it turned out to be a very lazy, sunny, breezy Sunday afternoon. Me and my friend Joe hung out at the beach which was being battered by 10 to 15 foot waves and swimming was not an option. So, after laying… Read More "“Keep Your Fleas. This Ain’t No Festival.” Or, “Sour, Half-Sour Saves the Day.”"

Weekends were made for Michelob. You deserve a break today. I’d like to buy the world a Coke. If I were an Oscar Mayer wiener. Chances are, after reading those few lines, you’re already singing the jingles in your head. They’re all classics from days gone by and I’m sure… Read More "“Jingle, Jingle, Jingle.” Or, “I’m Stuck On Band Aid, Because Band Aid’s Stuck on Me.”"