Author: Scott Sanfilippo

I hate the use of motivational phrases in daily life because they do absolutely nothing to improve anyone’s disposition. “When life gives you lemons, make lemonade.” I’ve never been handed a basket of lemons out of the blue and had to go find a way to make a sour drink… Read More "“Cardboard Pizza & Pigeon Wings.” Or, “Domino’s Pizza Gives Us A Marketing Lesson.”"

Not being a football fan, I had no interest in watching the Super Bowl last month. So instead of camping out in front of the TV with cold pizza and warm beer, I went out to dinner with a few friends. I decided to take them to an Italian joint… Read More "“First Impressions Count.” Or, “What We Can Learn from Meatballs and Lasagna.”"

How well do you communicate with your customers? No, I mean how well do you REALLY communicate with your customers? A recurring theme in my blog posts lately has been the importance of keeping that customer coming back to your store after the initial sale. Sure we all want repeat… Read More "“Nice Sweater.” Or, “Finding Gold By Communicating With Your Customers.”"

If you’re selling a product, returns are part of your business. A very important part of your business – like it or not. In many instances the way you handle a return from a customer dictates whether that customer is going to be ordering from you again or not. Recently… Read More "“Many Happy Returns.” Or, “A Policy of Clarity”"

I recall a very exciting day back in the 80’s when my brother brought home one of decade’s high-tech gadgets – a VCR. I remember the ungodly size of the thing and the weight of the box it came in. It was hooked up to the Zenith console color TV… Read More "“Be Kind, Rewind.” Or, “The Death of an Industry.”"

The first time I golfed, I was 22 and it was at an old course that has since been leveled and turned into a shopping mall. I remember walking 18 holes in the hot summer sun as the sweat dripped from my forehead wondering why people love the game so… Read More "“Ugly Pants & Senior Citizens.” Or, “Golf. My Latest Fling.”"

I’m frustrated. My normal 20 minute commute from my office in Boca Raton to my home in Delray Beach via A1A took 45 minutes tonight. No accidents. No detours. No intrusive seat belt check. Just one big, yellow school bus. When I was a kid in grades 6, 7 and… Read More "“Walk 2.5 Miles in my Shoes.” Or, “We’re a Nation of Wussies.”"

Ah Valentine’s Day. A banner day for florists, card shoppes and restaurants. If you’re in New York City and all the roses, chocolates and kisses make you a little amorous but you forgot to bring a raincoat, you now have nothing to fear. The New York City Health Department has… Read More "“Happy Valentine’s Day!” Or, “There’s an App for That.”"

I get a lot of email every day. 99% of it is quickly dispatched via the “delete” button, but occasionally there’s one that attracts my attention. Being owned by two Chihuahua’s who don’t enjoy “going” outside, they have become accustomed to a certain brand and type of wee-wee pad on… Read More "“Does Your Company Have a CMO? (Clueless Marketing Officer)” Or, “The Relevance of Dogs & Bird Seed.”"

Most eCommerce stores load up their item pages with features that are designed to engage the shopper and hopefully get them to click “add to cart” and proceed to the checkout. But not every shopper responds to the same order inducing features in the same way. Product reviews may get… Read More "Poll: What eCommerce store item page features are most important to you as a shopper?"