The thunderstorm just passed and the sky began to clear as we sipped Chardonnay at a quaint cafe tucked away on one of Worth Avenue’s vias. As the steam rose from the drying cobblestone, I grabbed my napkin to dab the bit of moisture accumulating on my brow as I… Read More "“Handkerchiefs. S’not for me.” Or, “Gesundheit!”"
Scott Sanfilippo's Blog
“Will Social Media Kill Email Marketing?” Or, “You’re No J. Peterman.”
I wish there was a taxi-like meter I could install on my laptop, phone and iPad that would track the amount of time I spend doing email. With each passing day, it seems the list of messages in my inbox gets longer and longer and more and more time is… Read More "“Will Social Media Kill Email Marketing?” Or, “You’re No J. Peterman.”"
“To Delete or Publish a Product Review.” Or, “Let Me Tell You About My Underwear.”
When you’re looking to purchase an item, do you read reviews about the product before making a decision? If you answered, yes, you’re among the the 78% of American’s aged 18-64 who say product reviews help them decide whether or not to buy a product. (Source: RetailWire) I include myself… Read More "“To Delete or Publish a Product Review.” Or, “Let Me Tell You About My Underwear.”"
“eCommerce Isn’t the Field of Dreams.” Or, “Answering a Question as Old as the Internet.”
If there’s one thing that bothers me about eCommerce, it’s the misconception many people have about opening and running an online business. There seems to be this belief out there that running an online store is simple and you’re going to make so much money in a short amount of… Read More "“eCommerce Isn’t the Field of Dreams.” Or, “Answering a Question as Old as the Internet.”"
“SEO 101 With Duane Forrester from Bing.” Or, “Take Aways on Social Media, Mobile Commerce, Page Rank & Webmaster Tools.”
Yesterday, I attended a webinar called “SEO 101” presented by Bing’s Duane Forrester and put on by eCommerce shopping cart provider, 3dCart. (Before you get all, “you’re watching a competitor’s webinar” on me, let me digress for a moment. When Joe Palko and I sold Solid Cactus to web.com in… Read More "“SEO 101 With Duane Forrester from Bing.” Or, “Take Aways on Social Media, Mobile Commerce, Page Rank & Webmaster Tools.”"
“Thoughts on the Marketplace Fairness Act.” Or, “Entrepreneurs Overcome. And Bet on Oxbow in the Derby.”
By now you’ve probably heard plenty about the Marketplace Fairness Act. This is the bill that, if Congress passes it, will require online merchants who make more than $1M in annual sales to collect sales tax on purchases in states that have a sales tax. Right now, the way sales… Read More "“Thoughts on the Marketplace Fairness Act.” Or, “Entrepreneurs Overcome. And Bet on Oxbow in the Derby.”"
“A Cruise Ship Fire is a Lesson in Crisis PR.” Or, “What to Do When Your Company is in the Hot Seat.”
Those of you who follow me regularly know that cruising is one of my favorite activities. I love boarding a vessel, hitting the ocean and marveling in the vastness of the world that surrounds you as the ship glides through the waves. I’m not loyal to any particular line and… Read More "“A Cruise Ship Fire is a Lesson in Crisis PR.” Or, “What to Do When Your Company is in the Hot Seat.”"
“Give a Buck. Save a Kid.” Or, “Kmart Killed a Tree. Who’s Saving the Forest?”
Seems as though every time you go through a checkout lane at the supermarket or a department store, you’re hit with the “Would you like to donate a dollar to….” pitch. I was at the Calvin Klein store (don’t laugh) on Sunday and was asked if I’d like to donate… Read More "“Give a Buck. Save a Kid.” Or, “Kmart Killed a Tree. Who’s Saving the Forest?”"
“Thanks for Your Service.” Or, “Remembering the True Meaning of Memorial Day.”
Right now, millions of people across America are counting down the minutes until they leave their cubicle behind and embark on a long weekend. I know. You’re one of them. I have a sneaking suspicion you were thinking about hot dogs, burgers and cases of cold beer since Wednesday, so… Read More "“Thanks for Your Service.” Or, “Remembering the True Meaning of Memorial Day.”"
“How to Prevent a Breakup.” Or, “A Lesson In Making Customers Fall In Love With You.”
Why do you shop where you do? It’s an interesting question that could lead to answers about your own business and your customers. I’ll ask it again. Why do you shop where you do? Is it because of the prices? Special offers? Discount coupons you get in the mail? Good… Read More "“How to Prevent a Breakup.” Or, “A Lesson In Making Customers Fall In Love With You.”"