Scott Sanfilippo's Blog

Did you ever get that “how the hell am I going to get through all this” feeling when you log into your email? Yeah, that’s where I’m at right now. So in an attempt to answer some emails in bulk, I’m going to devote today’s blog post to some Q… Read More "“Playing Catch Up.” Or, “Copyright, Domains, Mobile, Responsive Design and More.”"

Today’s a sad day for me. After five years, the Solid Cactus Technology Center in Shavertown, PA will see the last team member turn out the lights at midnight and go home. Tomorrow they report to their new home which they will share with Network Solutions in Drums, PA. Six… Read More "“A Very Moving Day.” Or, “Farewell to the Solid Cactus Technology Center.”"

Despite what you’re thinking, I’m not one for desserts. Sure if you throw a hunkering piece of cherry pie in front of me I’m going to reach for the nearest fork, but I don’t go out of my way to order dessert with dinner. Especially now since I’m on a… Read More "“They Don’t Clean the Machines.” Or, “Why I Stay Away from Frozen Yogurt Joints.”"

This past week I was up in northeast Pennsylvania in a quest to experience winter one last time before the arrival of spring. As I crawled out of bed and into a warm shower Sunday morning, I realized that a trip to the store was in order because I was… Read More "“The Case of the Misleading Shelf Tag.” Or, “A Sour Deal on Great Yogurt.”"

As eCommerce store owners are looking for ways to increase their sales in 2013, many are venturing beyond traditional pay-per-click advertising for the first time and exploring different avenues of promotion. One of the most common questions I’ve been asked lately is, “What social media platform should I concentrate my… Read More "“Social Media and the eCommerce Store.” Or, “How to Take Advantage of Free Advertising.”"

As we embark on wrapping up the first quarter of the new year, many eCommerce store owners are getting ready to start concentrating on getting their webstore ready for the holiday season. Yes, believe it or not, now is the time to start prepping. Traditionally, this is the time when… Read More "“Is It Time for an eCommerce Store Redesign?” Or, “Those $3 Batteries Cost Me $20.”"

There’s something to be said about being able to pull up to the front door of the grocery store, get out and let someone else park the car. Here in south Florida, we have valet parking for just about everything. Grocery stores, restaurants, medical offices, golf courses, clubs, even the… Read More "“Tipping the Valet.” Or, “What’s With the $2 Bills?”"

How many times have you been asked, “What was your favorite Super Bowl commercial?” If you’re like me and find football as interesting as the reproductive cycle of the Latvian Slip Worm, you probably missed several minutes of ad-budget busting craziness and wasteful spending. However, fear not. Take a few… Read More "“Go Daddy! Go Daddy!” Or, “The Super Bowl Kiss That Stirred Up a Ruckus.”"

The day eCommerce and bricks-and-mortar store owners have been waiting for has finally arrived! The day we can finally pass along the cost to accept a Visa or MasterCard to the consumer is here. We can thank a legal settlement between credit card issuers and merchants for giving us the… Read More "“Oh Happy Day!” Or, “Time to Pass the Credit Card Checkout Fees on to Customers.”"

I had my share of accidents growing up. There was the time I was riding my Schwinn home from my after school job and didn’t notice the storm drain in the road that propelled me ass over tin cups when the front tire hit it. End result was a chipped… Read More "“Accidents, Eating Dirt & Rusty Nails.” Or, “Toughen Up Kiddo, It’s Rough Out There!”"