I was kind of shocked when I went outside to get the morning mail today. Mixed in with the coupons that I wish I could stop receiving and the bills I wish I could stop paying, a solitary greeting card with my handwritten address on the envelope stood out like… Read More "“A Tradition Revisited.” Or, “Merry Christmas, Happy Hanukkah and all that Stuff.”"
Scott Sanfilippo's Blog
“Smile and Nod.” Or, “Gray Hair, Buffets & Snarky Comments.”
I ran into a couple the other day who I haven’t seen in quite some time. We happened to both be standing in line at the supermarket and I did my best to avoid making eye contact with them in hopes they wouldn’t see me. As I tried to rush… Read More "“Smile and Nod.” Or, “Gray Hair, Buffets & Snarky Comments.”"
“A Holiday Visitor’s FAQ.” Or, “Read Before Visiting. Please.”
It’s the time of year when the fake plastic Douglas Fir makes its trip down from the attic and friends and family come out of the woodwork. Both often are better when lit and best remembered when they’re not in your living room. As the holiday approaches, anxiety sets in… Read More "“A Holiday Visitor’s FAQ.” Or, “Read Before Visiting. Please.”"
“Email Marketing Gone Bad.” Or, “How to Improve Your Emails.”
Like you, I got a butt-load of email promoting Cyber Monday sales. Some from stores I buy from, others from companies who just like to spam people. Being a big sales day, I would expect that merchants would take the time to make the Cyber Monday email blast the most… Read More "“Email Marketing Gone Bad.” Or, “How to Improve Your Emails.”"
“Web Browsing Frustrations.” Or, “Flash Based Websites? You’re Kidding Right?”
As I was watching Restaurant: Impossible the other night, I grabbed my iPad to look up one of the companies mentioned on the show. After a quick Google search, I found the company and clicked to view their website. Bang! I was shut out. The only thing that clued me… Read More "“Web Browsing Frustrations.” Or, “Flash Based Websites? You’re Kidding Right?”"
“Deals, Promotions, Free Shipping.” Or, “Did You Score a Deal?”
At Thanksgiving dinner, my sister-in-law proudly proclaimed that she was going home to sleep so she could start shopping at midnight. It was at that point where I knew some type of intervention would be needed to snap her back to reality. But, there was no hope. She had her… Read More "“Deals, Promotions, Free Shipping.” Or, “Did You Score a Deal?”"
“Pan Handling Boot Drops” Or, “Get Off The Street!”
Solicitation. It’s a word non-profits live off of and scallywags go to jail over. It’s also an area that has more gray than black or white. The other morning as I was being driven to the airport, visions of a husky kid flying through the windshield of the car flashed… Read More "“Pan Handling Boot Drops” Or, “Get Off The Street!”"
“It’s the Final Countdown….Da, Da, Da!” Or, “A Last Minute Holiday eCommerce Check List.”
With only a few hours left until the holiday shopping season shifts into high gear, I have to ask…. are you ready? No, I mean are you really ready? Here are some things that I thought of that maybe you haven’t in regards to getting your operation ready for the… Read More "“It’s the Final Countdown….Da, Da, Da!” Or, “A Last Minute Holiday eCommerce Check List.”"
“Some eCommerce Store Owners Don’t Get It.” Or, “No Promotions on Cyber Monday.”
What are you doing for your shoppers on Cyber Monday? Please don’t tell me, “I’m not doing anything. Why should I cut into my profit margin when people are going to buy from me anyway.” That is an actual quote from an eCommerce store owner I talked to the other… Read More "“Some eCommerce Store Owners Don’t Get It.” Or, “No Promotions on Cyber Monday.”"
“Roaches On A Plane.” Or, “When Lawyers Go Bad.”
“What do you call a group of lawyers on the bottom of the ocean?” That’s just one of the thousands of jokes that poke fun at the trusted members of the Bar Association. I know it’s not nice to make jokes like that, but come on… there are some groups… Read More "“Roaches On A Plane.” Or, “When Lawyers Go Bad.”"