Scott Sanfilippo's Blog

As a Mac user, I have a deep rooted disdain for all things Microsoft. Ever since switching from a PC to a Mac years ago, I haven’t been the victim of lost data, blue screens and viruses. It was quite a liberating experience. However, I remain in the minority and… Read More "“Mashable’s Premature Death Wail for Internet Explorer.” Or, “Even I Voted for Ross Perot.”"

A few weeks ago I hosted a webinar with email marketing guru, Michelle Johnson, for our Solid Cactus customers. The topic? Getting your email marketing in-check for the holidays. After all, this is the biggest selling season of the year for most eCommerce merchants. This time of year everyone’s inbox… Read More "“Put Some Jingle In Your Email.” Or, “12 Tips for Holiday Success.”"

Take 350 million Facebook users and combine them with a promotion to give away one-million-dollars worth of American Express Gift Cards then stand back and watch the latest promotional train-wreck. The package delivery company, FedEx, teamed up with American Express to promote “Small Business Saturday” – a day set aside… Read More "“The Million Dollar Facebook Promo.” Or, “A Marketing #FAIL for FedEx.”"

I’m not one for sitting down on a Sunday morning and clipping 25-cent coupons out of the newspaper. Besides, those of you who follow my blog know that I don’t get the newspaper any more. I don’t go out of my way to look for deals, because I’m a buyer… Read More "“The $10 Coupon Fail.” Or, “Marketing Lesson Number One.”"

I can only think of one good thing that comes from this so-called holiday we’re about to celebrate and that’s the classic horror movies that make their once a year appearance on Turner Classic Movies. Other than that, unless you’re selling candy or cheap costumes, what good is Halloween? This… Read More "“Don’t Trip Over Your Costume.” Or, “Watch Out for Old Man McGreevy.”"

Nobody loves a banker. Unless you’re married to one of course. But seriously, nobody really loves the men and women in suits who make money for “Big Money” by charging fees, paying little to no interest on savings and charging sky-high interest on credit cards and loans. Perhaps no single… Read More "“Checking in On Western Sky Financial.” Or, “Who Needs an Umbrella?”"

When I die, I don’t want a bunch of people I haven’t seen in years leering over my body in an overpriced wooden box saying, “Boy, he looks good.” For years I’ve thought about ways to get around the traditional morbid practice of the viewing and funeral and tossed around… Read More "“Don’t Smoke it. Bake it.” Or, “The Marijuana Memorial.”"

I just finished noshing on some overdone, over-breaded chicken tenders and greasy french fries which my body will punish me for later when I’m 38,000 feet in the air. But the fries were sprinkled with sea salt so I think some part of that lunch may have been good for… Read More "“Less Bosomy Chickens.” Or, “What About the Turkey?”"

Every morning for the past five years, someone would drive by my house and throw a copy of the local newspaper in my driveway. I never saw this person, because I’m not one to get up much before 9am. Most of the time, the paper would make its way from… Read More "“Free News.” Or, “Did Anyone See My Paper?”"

Its original intent I’m sure was a good one. “Pick me up and tell someone this rest room needs a good cleaning” the sign suggests. But somewhere along the line someone decided that reporting a bathroom in need of servicing wasn’t important anymore: This photo was taken in the C… Read More "“Problems? Just Call.” Or, “Not in Newark.”"