Today I lost my best friend. Since December, my 13 year old Chihuahua, Peanut has been suffering from a form of intestinal cancer that caused him to lose weight, have seizures and a condition that caused him to not absorb protein. I watched as this once healthy and full-of-life dog… Read More "Saying Goodbye."
Scott Sanfilippo's Blog
“R.I.P. Twitter” Or, “Digging Through The Dung Pile”
Last week I hosted the 10th Solid Cactus eCommerce Boot Camp and it was, if I may say so, a real hoot! It’s always great to get together with other eCommerce store owners to talk business, share tips on how to generate more sales and bitch about the Google Panda… Read More "“R.I.P. Twitter” Or, “Digging Through The Dung Pile”"
“There’s No Magic Elixir for Competition.” Or, “A Real World Cure for Down in the Mouth.”
One of the best parts of my day is when I get to talk to other eCommerce store owners to share stories and compare war wounds. Today I got a call from someone who heard me speak on a panel at a DMA show several years ago and liked my… Read More "“There’s No Magic Elixir for Competition.” Or, “A Real World Cure for Down in the Mouth.”"
“Sorry, I Gave at the Office.” Or, “Sorry, the Office Didn’t Give.”
Tsunamis, earthquakes, mudslides, floods – they’re all part of life on planet Earth no matter how destructive they are. When they happen, the world stops for a moment and the toll on humanity becomes the primary focus. With the recent tragedy in Japan, appeals have gone out from every humanitarian… Read More "“Sorry, I Gave at the Office.” Or, “Sorry, the Office Didn’t Give.”"
“An eCommerce Shill.” Or, “You Want a Job in eCommerce?”
There are a lot of opportunities to build a career in eCommerce. Thats’s one of the messages I conveyed to students this morning during a career planning workshop held at Misericordia University in Dallas, PA. I was invited to speak, along with several other professionals, to groups of sophomore students… Read More "“An eCommerce Shill.” Or, “You Want a Job in eCommerce?”"
“Your eCommerce Store is a Taco.” Or, “Stay Fresh With A Redesign.”
A taco is a taco. The shape hasn’t changed for centuries. It’s recognizable, functional and if you like cheap Mexican fast food, it tastes good. A taco is a taco. Or is it? In General Mills ongoing quest to make American’s fatter, they decided the taco needed a re-do. So… Read More "“Your eCommerce Store is a Taco.” Or, “Stay Fresh With A Redesign.”"
“Fighting Fuel Costs.” Or, “3 Tips to Increase AOV.”
I could complain about the price of gas, but I won’t. Instead I’m going to sit here and think about how great it is to have a product that everyone needs, at a price that we all bitch about, yet still buy. Wouldn’t it be great to have a product… Read More "“Fighting Fuel Costs.” Or, “3 Tips to Increase AOV.”"
“Cardboard Pizza & Pigeon Wings.” Or, “Domino’s Pizza Gives Us A Marketing Lesson.”
I hate the use of motivational phrases in daily life because they do absolutely nothing to improve anyone’s disposition. “When life gives you lemons, make lemonade.” I’ve never been handed a basket of lemons out of the blue and had to go find a way to make a sour drink… Read More "“Cardboard Pizza & Pigeon Wings.” Or, “Domino’s Pizza Gives Us A Marketing Lesson.”"
“First Impressions Count.” Or, “What We Can Learn from Meatballs and Lasagna.”
Not being a football fan, I had no interest in watching the Super Bowl last month. So instead of camping out in front of the TV with cold pizza and warm beer, I went out to dinner with a few friends. I decided to take them to an Italian joint… Read More "“First Impressions Count.” Or, “What We Can Learn from Meatballs and Lasagna.”"
“Nice Sweater.” Or, “Finding Gold By Communicating With Your Customers.”
How well do you communicate with your customers? No, I mean how well do you REALLY communicate with your customers? A recurring theme in my blog posts lately has been the importance of keeping that customer coming back to your store after the initial sale. Sure we all want repeat… Read More "“Nice Sweater.” Or, “Finding Gold By Communicating With Your Customers.”"