If you’re selling a product, returns are part of your business. A very important part of your business – like it or not. In many instances the way you handle a return from a customer dictates whether that customer is going to be ordering from you again or not. Recently… Read More "“Many Happy Returns.” Or, “A Policy of Clarity”"
Category: Ramblings
“Be Kind, Rewind.” Or, “The Death of an Industry.”
I recall a very exciting day back in the 80’s when my brother brought home one of decade’s high-tech gadgets – a VCR. I remember the ungodly size of the thing and the weight of the box it came in. It was hooked up to the Zenith console color TV… Read More "“Be Kind, Rewind.” Or, “The Death of an Industry.”"
“Ugly Pants & Senior Citizens.” Or, “Golf. My Latest Fling.”
The first time I golfed, I was 22 and it was at an old course that has since been leveled and turned into a shopping mall. I remember walking 18 holes in the hot summer sun as the sweat dripped from my forehead wondering why people love the game so… Read More "“Ugly Pants & Senior Citizens.” Or, “Golf. My Latest Fling.”"
“Walk 2.5 Miles in my Shoes.” Or, “We’re a Nation of Wussies.”
I’m frustrated. My normal 20 minute commute from my office in Boca Raton to my home in Delray Beach via A1A took 45 minutes tonight. No accidents. No detours. No intrusive seat belt check. Just one big, yellow school bus. When I was a kid in grades 6, 7 and… Read More "“Walk 2.5 Miles in my Shoes.” Or, “We’re a Nation of Wussies.”"
“Happy Valentine’s Day!” Or, “There’s an App for That.”
Ah Valentine’s Day. A banner day for florists, card shoppes and restaurants. If you’re in New York City and all the roses, chocolates and kisses make you a little amorous but you forgot to bring a raincoat, you now have nothing to fear. The New York City Health Department has… Read More "“Happy Valentine’s Day!” Or, “There’s an App for That.”"
“Does Your Company Have a CMO? (Clueless Marketing Officer)” Or, “The Relevance of Dogs & Bird Seed.”
I get a lot of email every day. 99% of it is quickly dispatched via the “delete” button, but occasionally there’s one that attracts my attention. Being owned by two Chihuahua’s who don’t enjoy “going” outside, they have become accustomed to a certain brand and type of wee-wee pad on… Read More "“Does Your Company Have a CMO? (Clueless Marketing Officer)” Or, “The Relevance of Dogs & Bird Seed.”"
“Betting On eCommerce.” Or, “The Sweet Smell of Success.”
One of the most enjoyable parts of my day is when I have the opportunity to speak with other entrepreneurs about their business. These conversations remind me of the issues I faced when growing my own eCommerce sites. While the Internet has evolved over the years, some things remain a… Read More "“Betting On eCommerce.” Or, “The Sweet Smell of Success.”"
Poll: What eCommerce store item page features are most important to you as a shopper?
Most eCommerce stores load up their item pages with features that are designed to engage the shopper and hopefully get them to click “add to cart” and proceed to the checkout. But not every shopper responds to the same order inducing features in the same way. Product reviews may get… Read More "Poll: What eCommerce store item page features are most important to you as a shopper?"
“Leg Warmers & Web Design.” Or, “A Fresh Look at The Curmudgeon.”
I was watching television the other night when a show came on about the 80’s. Having grown up in the decade that brought us Michael Jackson, E.T. and the personal computer, the show brought back a lot of memories. Like Jane Fonda in leg warmers. It got me thinking about… Read More "“Leg Warmers & Web Design.” Or, “A Fresh Look at The Curmudgeon.”"
“Egypt, Anderson Cooper and Al Gore.” Or, “Verizon Sells the iPhone.”
There have been plenty of “wow” moments this week in the news. The rioting in Egypt and Obama taking the credit for Mubarak agreeing to step down. The harsh storms that are covering the nation with snow and the claim by Al Gore that the white stuff is caused by… Read More "“Egypt, Anderson Cooper and Al Gore.” Or, “Verizon Sells the iPhone.”"