Solid Cactus®, an award-winning web design company and total solutions e-commerce provider, announces that its original proprietary software as a service (SaaS) product FeedPerfect™ has generated over $4 million in sales for users since its launch in April 2007.
FeedPerfect is a comprehensive Comparison Shopping Engine (CSE) advertising solution for merchants who are looking to effectively feed data to the different CSEs and track their performance. FeedPerfect will validate the merchant’s data and provide tools to quickly and easily categorize products across multiple channels. Once products start appearing in the CSEs, FeedPerfect’s analytics provides powerful tools to make CSE advertising profitable.
Merchants using FeedPerfect generated over $4 million in sales while their total advertising cost in the CSEs was only $550,000.00 – making the return on ad spend (ROAS) over 700%. “We wanted a solution to the cost and time e-commerce store owners spend monitoring their shopping engine advertising spend,” said Solid Cactus co-founder Scott Sanfilippo. “In the end we just invented our own.”
FeedPerfect’s development was made possible in part by a $300,000 investment from Ben Franklin Technology Partners of PA. Ben Franklin Technology Partners is one of the longest running programs in the country dedicated to developing the technology-based economy within a state. “The investment allowed us to free up people to completely concentrate on FeedPerfect,” said Sanfilippo. “It’s ironic—the idea of new software innovations being literally built over the empty coal mines which fueled the old economy.”