Continuing on its goal to have 40 e-commerce sites by year’s end, Neeps Inc., launched its 18th today; BuyMarshall.com. The website features ferret food and accessories from Marshall Pet Products, the largest breeder of pet ferrets in the United States.
“Our latest micro-site, BuyMarshall.com, specifically targets the consumer looking to purchase Marshall brand product for their pet ferret” commented Scott Sanfilippo, co-founder and president of Neeps Inc. “In the ferret community, the Marshall brand name means quality and it has a strong, loyal customer following, so it was only natural for us to break out those products into a micro-site to capture that audience.”
Buy using micro-sites such as BuyMarshall.com, Neeps Inc. makes it easier for the consumer to find the specific brand of product they are looking for. “The customer doesn’t have to wade through hundreds of products and multiple brands to find the specific item they’re looking for, we’re giving them a one-stop-shop for their favorite brand” said Sanfilippo.
Other brand specific micro-sites launched in 2006 include BuyDingo.com, BuyMerrick.com, BuyOutwardHound.com and BuyBeefeaters.com. Seven additional sites are scheduled for launch in July.