Wilkes-Barre Township, PA – TheFerretStore.com, a leading on-line pet supply retailer, will begin a unique and high profile advertising campaign inside the First Union Arena at Casey Plaza in Wilkes-Barre Township Pennsylvania beginning in September.
Highlights of the agreement include the naming rights to the Information Booth on the concourse of the Arena. Besides naming the booth “TheFerretStore.com Information Booth,” a multi-color façade will be built around the booth’s window which will include TheFerretStore.com’s logo and a rack for distribution of the company’s pet supply catalog.
Additionally, TheFerretStore.com will be the first advertiser to place creatively designed encased signs inside the public restrooms at the urinals and inside stalls. Also included in the agreement was signage located over the Main Merchandise Stand.
“People will definitely be talking about the uniqueness of this campaign,” commented Scott Sanfilippo, Chief Operating Officer. “The colors, creativity and location of the ads will definitely command people’s attention and create a buzz.”
The agreement begins September 1, 2002 and continues for one year with the right of first refusal for subsequent years.